Chapter 66 · 9 min
Chapter 66
Chapter 66
Taeseong Department Store VVVIP
Tak.
I struck fingers.
‘Hey, guardian deity.’
For some reason the underworld messenger didn’t appear right away.
Strange?
Tak. Tak. Tak!
Only then the underworld messenger appeared like smoke with a slide.
[What matter?]
‘You what matter happened?’
[Briefly appreciating the landscape painting of Gyeomjae you brought earlier.]
Gyeomjae?
Ah, Jeong Seon!
[Sambu-yeon Waterfall drawn quite nicely.]
‘Didn’t know liked Joseon era works. Next will find other landscape paintings and show so now reconnaissance first.’
[Reconnaissance? Where?]
‘Taeseong Department Store president’s office. Curious what our aunt doing now.’
The grandson said.
Know the enemy know yourself a hundred battles no danger.
Have to know the enemy to find the attack method.
* * *
The underworld messenger looked around the surroundings swish.
This place was the Taeseong Department Store president’s office decorated with bold colors and refined furniture.
A woman in her 30s with a luxurious one-piece, splendid accessories, thick makeup and exactly falling bob cut.
Aunt sharply said striking the desk with the nameplate written President Cha Man-yeong bang.
“Year-end sales the department store’s grade, pride, and signboard performance!”
The year-end regular sale season crowded from Christmas to New Year precisely the major section raising the department store’s maximum sales.
“We entered the year-end gratitude sale from half a month ago. When opening the discount event largest in the year! When customers open wallets the most!”
Taeseong Department Store also plastered the entire store with phrases like ‘maximum 70% discount’, ‘super special sale’, ‘lowest price’, ‘additional discount’, ‘price reduction’.
Naturally a time when customers wanting to buy items at discounted prices crowded a lot and broke the highest sales record daily.
So perhaps the Taeseong Department Store 1st floor also swarmed with crowded customers no gap to step feet.
“But the sales that were coming out well suddenly dropped and suddenly plummeted as much as 17% compared to the previous week.”
Aunt struck the weekly sales reports raised by department store stores tak tak.
The reason the Taeseong Department Store president summoned department store executives from morning and got angry.
The reason the executives called to the president’s office closed mouths and lowered heads deeply.
‘Customers crowded this much and buying items mindlessly, total sales dropped as much as 17%······.’
There was something guessable.
‘Seems VIP customers who contribute largely to department store sales suddenly exited in a rush.’
There is something called Pareto’s law.
The law that the top 20% of people hold 80% of the total wealth, and the top 20% of customers occupy 80% of the total sales.
The reason VIP customers important in business.
‘Looking into Taeseong Department Store luxury hall also progressing year-end special discount event. Here empty too empty.’
Even rich people are people, would there be people who dislike buying the same items at discounted prices?
But only flies flew in the Taeseong Department Store luxury hall, and luxury hall employees idle beyond measure.
‘The topmost one floor completely emptied whole. The sound the imported luxury stores wanting to enter fewer compared to other department stores.’
The meaning department store management difficult.
“According to this year-end performance Taeseong Department Store’s future may be decided. Anyway recently department store sale rumors circulating ominously, not even rolling up sleeves and charging saying will raise year-end performance desperately like this putting both hands and ignoring?”
The executives still with heads lowered deeply.
Aunt panted.
“Why suddenly VIP customers exited completely like ebb tide? Only flies flying in our Taeseong Department Store luxury hall, heard U-gwang Department Store luxury hall bursting?”
The executives only lowered heads deeply and didn’t answer.
“If general customers who come and go aiming at winter regular sale maybe. VIP customers once exit rarely return. So how much effort I put in the meantime!”
No matter how much aunt tries to meet eyes not even raising heads at all.
Just quiet only.
Even speaking looking at the wall wouldn’t be this stuffy.
From aunt’s position a situation bursting in many ways.
“What on earth how this matter, how have to solve this, if everyone has mouths say!”
“······.”
“Not giving salary for that? Everyone want to get fired this?”
“······.”
“Shall I recite one by one calculating performance? Or shall we only have countermeasure meetings the whole five hours?”
No one readily tried to take the lead.
“From now executives who can’t answer my questions will consider no ability and immediately process dismissal.”
A strong threat.
Aunt pointed at an executive with a finger.
“Executive Director Kim, the reason VIP customers exited to U-gwang Department Store?”
“U-gwang Department Store unfolded large-scale VIP marketing.”
“What the specific U-gwang’s VIP marketing strategy?”
“While our Taeseong progressing 10% sale U-gwang basic 20%, maximum 35% sale heard.”
He added in a small voice.
“Heard the sound if bringing our Taeseong Department Store membership will extend U-gwang Department Store membership one more year and even add special discount tickets additionally.”
“The meaning of snatching only our Taeseong Department Store’s VIP customers! Knowing that and left alone?”
“What to do. Customer’s choice. We can’t force even that?”
Aunt held the back of the neck.
“So let’s just suffer with eyes open like this? Then our Taeseong’s countermeasure?”
“We also exchange with U-gwang Department Store discount tickets. We do 40% sale outright.”
Bang!
Aunt struck the desk with a fist.
“If starting bleeding competition like that U-gwang maybe but Taeseong will go bankrupt in deficit. Anyway now Taeseong’s department store market share last! Deficit swelling every year!”
The problem not only that.
“Why luxury luxury! Expensive and quality good all luxury? Because not discounting! Commoners can’t easily carry, because a symbol of wealth upper class customers buy!
Aunt swept the head up.
“How long do you think U-gwang can do bleeding competition like that? Won’t last long! Because class drops!”
The executives were silent again.
“Nevertheless the problem U-gwang started running wild like a crazy woman with flowers on the head. What’s the reason?”
Still not opening mouths.
Unavoidably aunt had to point again.
“Director Song, asked what’s the reason U-gwang suddenly eyes flipped like that.”
“Th, that, that······.”
“U-gwang Department Store President Kim Yeo-jin, that kid even if snatching Taeseong’s VIP customers bit by bit annoyingly didn’t run wild like a crazy woman jumping like now.”
“Th, so······.”
“Can’t answer because don’t know? Knowing and can’t open mouth?”
“Keueung.”
“Good. If dislike opening mouth have to receive dismissal notice. Then Director Choi answer······.”
“Seems grinding teeth because the marriage talks with Taeseong fell through!”
Director Song answered desperately.
“U-gwang Department Store President Kim a person famous for cherishing the niece Young Master Seong-jun’s fiancée. Since the cherished niece ended up breaking off the engagement, seems started openly retaliating against Taeseong.”
“Ha!”
“In this opportunity the intention of snatching VIP customers and monopolizing also glimpsed. Heard combining with U-gwang golf course membership and doing discount sales.”
“Why coming to my department store and venting because Seong-jun’s marriage talks overturned!”
Aunt shouted loudly nervously.
“I really this beggar-like woman······! See if leaving alone!”
Aunt screamed a nervous scream aaaak.
Aunt panted for a while then glared at the executives.
“Executive Director Kim, the countermeasure to drag back the VIP customers who exited to U-gwang Department Store?”
“Competing with lower price than U-gwang Department Store······.”
“Said! That minus short-term, long-term too. Openly advertising Taeseong class dropped than U-gwang?”
“Keueung.”
“Managing Director Park, the countermeasure?”
“We combine not only Taeseong golf course membership but even Taeseong resort usage tickets and do discount sales.”
“Now the meaning of telling me to beg Madam Jeong?”
Madam Jeong is Taeseong’s chairman’s wife, that is father’s mother and becomes my grandmother.
“Director Choi’s countermeasure!”
“Secretly leaking rumors and trying public opinion war······.”
“Starting undercutting U-gwang Department Store and scheming? Because no chance of winning if competing with department store management ability? That the countermeasure?”
The executives closed mouths again.
Heavy silence settled in the Taeseong Department Store president’s office.
Tick tock tick tock, only the wall clock sound rang heavily.
“Does it make sense? No matter how last in the industry our Taeseong, getting played so easily. Ha! This too unfair!”
Aunt lamented pressing the temples.
“Really no method to solve? Not that no heart to solve?”
I have, that method!
The unprecedented hit aunt marketing method that even neighborhood aunts died blinking of course upper class madams just popped up.
* * *
I cut the field of view share.
A satisfying smile came out automatically.
‘Here, then shall start slowly?’
The place I attacked first was the Taeseong Department Store luxury hall bag sales store.
“From here to here. One each by color.”
Until I swept the luxury bag sales store and went out mere not even 3 minutes.
Luxury bag store employees ran out all at once and saw off.
Shouting “Please come again next time too!” enough for the department store to leave.
“From here to here. Size 245. With the best selling color.”
Luxury shoe store employees also cheered.
Bought one each by type without distinguishing high heels, sneakers, boots.
Luxury shoe store employees also ran out all at once and shouted “Will escort with best service!”
Other luxury hall employees looked at that appearance with envious eyes and waited anxiously ‘by any chance won’t come this way?’
“From here to here. Size 11. Ring, earring, necklace, bracelet set.”
Luxury jewelry store employees ran out welcoming calling manse as soon as I turned the corner.
I bought diamond, ruby, sapphire, opal, garnet, pearl sets.
“From basic to color. With the best selling among cosmetics brands.”
“Will escort by color, by use, by product! Will contact right away when next season new products come out!”
Luxury cosmetics store employees smiled sweeping products into baskets.
One display emptied instantly.
Like that the last place I stopped was the women’s clothing specialty store.
“From here to here.”
Luxury women’s clothing employees nodded continuously with faces seeming to faint from too much joy.
As if can’t even gauge how much incentive falling if selling all this.
Because women’s clothing unusually diverse in products and types.
“Customer, by any chance know the clothes owner’s size?”
“36, 23, 38.”
Saying only this the entertainment girls’ dresses preparation ended.
“Th, three size. By any chance specific size······.”
Right. Even the same size not all the same size.
“E cup.”
“Customer, if saying women’s clothing size shoulder width, chest cross section, sleeve length······keok!”
The women’s clothing manager poked the young female employee’s solar plexus with the elbow and made close the mouth.
The women’s clothing manager smiled brightly and bent the waist to me.
“Will bring right away matching the three size said! By any chance not need women’s underwear?”
“Leopard print, black lace, red T-panty set, silk chemise with fishnet stockings and garter belt have?”
“······.”
The women’s clothing manager dropped the mouth open, and Yu Jong-tae did dry face washing with face reddened.
“The meaning of selecting and taking care specially sexy and pretty ones. Don’t look at me with such eyes unnecessarily.”
“······Understood well what meaning.”
Clack clack clack clack clack!
Then with the high heel sound coming extremely urgently aunt charged into the luxury hall with bob cut swaying.
“The VVVIP customer who broke the Taeseong Department Store’s all-time highest sales record, where? Surely already finished shopping and went home?”
Aunt immediately ran responding to my call.
“President, that person here now!”
According to the women’s clothing manager’s guidance aunt’s eyes turned to me.
I gathered both hands and did a belly bow.
“Hello, aunt.”
“Aunt?”
“I am Cha Jeong-hyeok. Aunt’s younger brother precisely my dad.”
“······!”
Aunt opened eyes large.
“The big shot new face who appeared like a comet at the department store and turned the luxury hall upside down with cash! Wondered whose child then, was our house kid?”
“When difficult among family help each other and live.”
Aunt covered the mouth with both hands.